28 May 2014 Comments Off on Programmatically Mobile Blog Tags: millenial media, mobile, pragmatically, report
As more mobile advertisers adopt programmatic buying, this method of real-time optimization to reach audiences is becoming a valuable part of any campaign. Through an April 2014 survey of programmatic buyers, paired with data from our platform, this infographic looks at mobile advertisers’ plans and perceptions around programmatic buying.
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