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The Future Of Mobile Advertising
April 2, 2015 by adminLast, but not least, there is still advertising to be done on mobile devices — and lots of it. In fact, according to eMarketer, mobile ad spend will top.... Read more
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Stats: 3.65 billion unique global mobile users
March 14, 2015 by adminSo let’s dig into some mobile-specific data. For starters, there are 3.65 billion unique global mobile users. There are nearly double that number in mobile subscriptions worldwide (7 billion),.... Read more
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Freemium is more prevalent and outperforms other app store monetization models
February 1, 2015 by admin•Freemium drives a disproportionate volume of app revenue across both stores •Freemium apps are even more common on Google Play than on iOS App Store.... Read more
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A mobile ad ecosystem for all: A mobile-first perspective
January 19, 2015 by adminOne perspective to argue is that mobile ad technology has yet to scale to the level needed for the ecosystem to generate real revenue. David Macaulay’s book, “The Way.... Read more
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More mobile searches are happening from home
November 13, 2014 by adminA new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. Old assumptions that mobile search.... Read more
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Programmatically Mobile
May 28, 2014 by adminAs more mobile advertisers adopt programmatic buying, this method of real-time optimization to reach audiences is becoming a valuable part of any campaign. Through an April 2014 survey of.... Read more
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Google Play Store Ranking
March 5, 2014 by adminWant to maintain your App ratings high? Save this checklist by Daniel Shaw: 1. Number of Ratings 2. Quality of Ratings 3. Amount of Downloads 4. Downloads Growth 5..... Read more
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Mobile World Congress (Barcelona, 25-26/02/2014)
February 24, 2014 by adminThe moment we’ve all been waiting for is finally here: Our first-ever Mobile Media Summit @ Mobile World Congress. The world of mobile has evolved and grown so much.... Read more
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There is no such thing as “One Size Fits All” for Mobile Marketing
February 15, 2014 by adminThe significant rise in global smartphone usage in recent years has led to a type of oversaturation in regards to mobile marketing. There are simply more and more marketing.... Read more
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65% of all Emails are now viewed through Smartphones and Tablets
February 12, 2014 by adminA recently published report by Movable Ink is demonstrating what many of us have already known for quite some time, that mobile marketing has tremendous potential and that the.... Read more
