Mobile World Congress (Barcelona, 25-26/02/2014).

The moment we’ve all been waiting for is finally here: Our first-ever Mobile Media Summit @ Mobile World Congress. The world of mobile has evolved and grown so much in the past few years, and with that, so has the Mobile Media Summit. We’re proud to present our first international Summit and can’t wait to bring together the world’s biggest agencies and brands in one room. Here’s what we have in store for the next two days.



Tuesday, February 25th

Welcome and Opening Remarks
9:55 – 10:00 AM
Paran Johar, Founder-CEO, Mobile Media Summit

30,000 Feet and Climbing: What CMOs Want in Mobile
10:00 – 10:45 AM
Scott Swanson, President of Global Advertiser Services, Opera Mediaworks
Thomas Crampton, Global Managing Director of Social, Ogilvy
Craig Atkinson, Chief Operating and Digital Officer, PHD Network
Norm Johnston, Chief Digital Officer, Mindshare Worldwide
Sven Weisbrich, CEO, Universal McCann, Germany

Display Technology Goes Cross-Screen
10:45 – 11:30 AM
Rohit Dhawan, Director of Product Management for EMEA Display, Google
Mark Squires, Online Marketing Manager, TalkTalk Telecom
David Morgan, Director, 22Design

Everywhere and Anywhere, a Local Mobile World
11:30 – 12:15 PM
Chad Hickey, VP of Global Sales, xAd
Chia Chen, SVP & Mobile Practice Lead, DigitasLBi
Mark-Anthony Baker, Global Communications Planning Director, Joule
Erin Kienast, SVP-Director of Mobility, Starcom Worldwide

Once You Go Mobile, You Don’t Go Back
12:15 – 1:00 PM
Anna Bager, VP and General Manager, IAB Mobile
Jonathan Anastas, VP-Global Brand Marketing, Head of Digital & Social Media, Activision
Saul Betmead, Chief Strategy Officer, EMEA, Young & Rubicam Group

Making Sense of Your Digital Audience
1:00 – 1:45 PM
James Lamberti, VP and General Manager, Adtruth
John Najarian, EVP and GM-Digital Media and Business Development, E! Networks
John Montgomery, COO, GroupM Interaction
Andrea Wolinetz, Managing Director-Connected Platforms, PhD
Ritu Trivedi, Managing Director, Digital Marketplace, MediaVest USA

Networking Lunch
1:45 – 2:25 PM

Did Mobile Video Kill the TV Star?
2:25 – 3:10 PM
Ali Rana, Group SVP-Emerging Media, Millward Brown Digital
Derek Thompson, Global Head of Mobile, Starcom MediaVest Group
John Baker, President, dotJWT
Doug Livingston, Global Chief Digital Officer, mcgarrybowen
Zaid Al-Zaidy, Chief Executive Officer, McCann London

Making Multiscreen Magic
3:10 – 3:55 PM
Shelly Palmer, Host of Fox TVs “Shelly Palmer Digital Living”
Adam Shlachter, Head of Media Activation, NA, DigitasLBi
Jide Sobo, Head of Mobile, MEC UK
Bethany Mach, SVP & Global Digital Director, Starcom MediaVest

Wednesday, February 26

Welcome and Opening Remarks
9:55 – 10:00 AM
Paran Johar, Founder-CEO, Mobile Media Summit

Hyperlocal & Hypertargeted in a Hyperconnected World
10:00 – 10:45 AM
Dan Hodges, President, New York Chapter, Location Based Marketing Association
Seth Hart, Global Media Director, Starcom
Alex Stil, Head of Digital EMEA, Mindshare
Evan Krauss, COO, Sonata USA
Kevin Brown, VP & Head of Global Mobile Product Management, Citigroup

Always On and Everywhere
10:45 – 11:30 AM
James Smith, CRO, Verve
Chris Copeland, CEO, GroupM Next

Measuring What Matters in Mobile
11:30 – 12:15 PM
Jay Altschuler, Director of Global Media Innovation, Unilever
Armel Bursaux, Directeur Data & Analytics, Starcom MediaVest
Jeff Malmad, Managing Director of Mobile, Mindshare
Ben Phillips, Global Head of Mobile, MediaCom
Todd Thiessen, SVP of Strategy, Razorfish

Are DSPS the New Media Agencies?
12:15 – 1:00 PM
Rob Kramer, GM of Mobile, OpenX
Cristina Sagarduy, Deputy Managing Director, EMEA, Annalect Media
Alex Newman, EMEA Head of Mobile, Omnicom Media Group

Networking Lunch
1:00 – 1:50 PM

Mobile First – What Does it Mean?
1:50 – 2:35 PM
John Hadl, Venture Partner, US Venture Partners
Angela Steele, CEO, Ansible Mobile
Donald Williams, Chief Digital Officer, Horizon Media
Greg Crockart, Co-President, Joule
Tom Daly, Group Director, Global Connections, The Coca-Cola Company

Brand Ballers
2:35 – 3:20 PM
Mike Parker, Chief Digital Officer, McCann Erickson
Pete Blackshaw, Global Chief of Digital, Nestle
Marie Gulin, VP Global Integrated Communications, L’Oreal Paris
Rebecca Brown, Global Director of Media, Intel
Shiv Singh, Head of Global Brand and Marketing Transformation, Visa

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