The Future Of Mobile Advertising.

Last, but not least, there is still advertising to be done on mobile devices — and lots of it. In fact, according to eMarketer, mobile ad spend will top $100 billion worldwide by 2016.

The biggest issue is that mobile devices are considered so personal — the first thing we see when we wake up and the last thing we put down before sleep — that most attempts to “sell” feel that much more intrusive to customers.

Combine that with the ever-shrinking real estate on the screen, and it becomes very difficult to be successful.

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