Programmatically Mobile

As more mobile advertisers adopt programmatic buying, this method of real-time optimization to reach audiences is becoming a valuable part of any campaign. Through an April 2014 survey of.... Read more

Google Play Store Ranking

Want to maintain your App ratings high? Save this checklist by Daniel Shaw: 1. Number of Ratings 2. Quality of Ratings 3. Amount of Downloads 4. Downloads Growth 5..... Read more

Mobile World Congress (Barcelona, 25-26/02/2014)

The moment we’ve all been waiting for is finally here: Our first-ever Mobile Media Summit @ Mobile World Congress. The world of mobile has evolved and grown so much.... Read more

There is no such thing as “One Size Fits All” for Mobile Marketing

The significant rise in global smartphone usage in recent years has led to a type of oversaturation in regards to mobile marketing.  There are simply more and more marketing.... Read more

65% of all Emails are now viewed through Smartphones and Tablets

A recently published report by Movable Ink is demonstrating what many of us have already known for quite some time, that mobile marketing has tremendous potential and that the.... Read more

Millenial Media’s State of the Apps Report

Today guys from Millennial Media  published their State of the Apps report for 2014. Millennial Media’s State of the Apps report takes a closer look into the app economy..... Read more

PayPal Wants Role in Apple’s Mobile Payments

Three payments industry executives tell Re/code that eBay-owned PayPal has been pitching Apple on helping the consumer electronics maker bring its long-rumored payments initiative to fruition. These people, who.... Read more

Music Goes Mobile

Tapjoy reveals interesting facts. Full article here..... Read more

Facebook Mobile Profits

Facebook’s business has also been transformed. In 2012, most of its money came from generic banner ads delivered to users visiting its site by desktop computer. In the fourth.... Read more