The Future Of Mobile Advertising

Last, but not least, there is still advertising to be done on mobile devices — and lots of it. In fact, according to eMarketer, mobile ad spend will top $100 billion....

Stats: 3.65 billion unique global mobile users

So let’s dig into some mobile-specific data. For starters, there are 3.65 billion unique global mobile users. There are nearly double that number in mobile subscriptions worldwide (7 billion), but if....

Freemium is more prevalent and outperforms other app store monetization models

•Freemium drives a disproportionate volume of app revenue across both stores •Freemium apps are even more common on Google Play than on iOS App Store....

A mobile ad ecosystem for all: A mobile-first perspective

One perspective to argue is that mobile ad technology has yet to scale to the level needed for the ecosystem to generate real revenue. David Macaulay’s book, “The Way Things Work,”....

More mobile searches are happening from home

A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. Old assumptions that mobile search only happens....

Programmatically Mobile

As more mobile advertisers adopt programmatic buying, this method of real-time optimization to reach audiences is becoming a valuable part of any campaign. Through an April 2014 survey of programmatic buyers,....

Google Play Store Ranking

Want to maintain your App ratings high? Save this checklist by Daniel Shaw: 1. Number of Ratings 2. Quality of Ratings 3. Amount of Downloads 4. Downloads Growth 5. Number of....

Mobile World Congress (Barcelona, 25-26/02/2014)

The moment we’ve all been waiting for is finally here: Our first-ever Mobile Media Summit @ Mobile World Congress. The world of mobile has evolved and grown so much in the....

There is no such thing as “One Size Fits All” for Mobile Marketing

The significant rise in global smartphone usage in recent years has led to a type of oversaturation in regards to mobile marketing.  There are simply more and more marketing options and....

65% of all Emails are now viewed through Smartphones and Tablets

A recently published report by Movable Ink is demonstrating what many of us have already known for quite some time, that mobile marketing has tremendous potential and that the increased use....